Army of One – January 11, 2001

On this day in 2001, the U.S. Army​ premiered it’s new recruiting campaign, “Army of One.” The first commercial for the “Army of One” campaign aired during an episode of the show “Friends,” as the Army attempted to reach a wider audience. The new recruiting campaign replaced the “Be All You Can Be” campaign that had been in use since 1980. The “Army of One” campaign was replaced in 2006 with the “Army Strong” campaign.

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